How we work
Build, measure, improve. Then do it again.
A website isn't finished at launch. Each month we keep your site running, show you what it brought in, and make one improvement based on what the numbers say.
How we work
The Refine Cycle
Stage 1: Build
We build your site, launch it, and keep it fast, secure, and up to date.
What we do
- Design, write, and build your site
- Launch it and connect your domain and Google Business Profile
- Hosting, security and software updates, and backups
- Content edits: 2 a month on Starter and Foundation, 4 on Growth and Growing, unlimited reasonable requests on Complete and Established
What we need from you
- Your logo, photos, and a list of your services
- Access to your domain and Google Business Profile — or we'll help you set it up
- Feedback on the draft within 3 business days
Stage 2: Measure
We track the visits, calls, and form submissions your site brings in.
What we do
- Track visits, calls, and form submissions
- Send a plain-English report each month
What we need from you
- Read your monthly report and share any feedback you're hearing from customers
Stage 3: Improve
Each report ends with one recommendation. You decide, and we make the change.
What we do
- Recommend one improvement each month, based on the report
- Make the change once you approve it, then measure whether it helped
What we need from you
- Approve or skip each month's recommendation
Then the cycle repeats: each month's report shapes the next month's work.
Your first month
Week by week, from kickoff to launch
Most sites take about 14 days to build once we have your content. Here's how the first month usually goes.
Week 1
Setup and content
What we do
- A kickoff call to plan your pages
- Set up your accounts and access
- A checklist of everything we need from you
What we need from you
- Send your logo, photos, services, and service area
- Share access to your domain and Google Business Profile
Week 2
Build
What we do
- Design and write your pages
- Build the site
What we need from you
- Answer any questions we send
Week 3
Preview and revisions
What we do
- Send you a private preview link and walk you through it
- Make your changes, with 2 review rounds included
What we need from you
- Review the preview and send your changes in one list within 3 business days
Week 4
Launch and handover
What we do
- Launch and connect your domain and Google Business Profile
- Set up tracking for calls and form submissions
- Hand over your logins and show you how to make simple updates
What we need from you
- Give the final OK to launch
- Check that calls and form messages reach you
From month two, your monthly report arrives and the cycle begins.
Your part
What we need from you
Everything we'll ask you for, in one place, so there are no surprises.
Build
- Your logo, photos, and a list of your services
- Access to your domain and Google Business Profile — or we'll help you set it up
- Feedback on the draft within 3 business days
Measure
- Read your monthly report and share any feedback you're hearing from customers
Improve
- Approve or skip each month's recommendation
Get started
Two ways to start
Check how your current site is doing, or go straight to planning your new one. Prefer to talk? Call, text, or email us.
Check your site free
An instant score out of 100, with a plain-English note on each check. No email needed.
Plan your website
About 3 minutes. Answer a few quick questions and get a recommended plan.
Service area
Houston and surrounding areas
Houston · Humble · Atascocita · Katy · Sugar Land · Pearland